![]() These cards will remain available for up to seven days after the listener has heard the ad, or less if the campaign wraps before that. This allows the targeted listeners to interact with the ad at some later point when they’re browsing through the Spotify app, the company explains. That’s why Spotify is also making the new CTA cards available on both the podcast’s show and episode pages. While the ads are capable of capturing users’ attention while streaming, Spotify knows that listening to podcasts is often an activity where the app is running in the background while the user is doing something else - like going for a walk, exercising at the gym, doing housework, driving and more. The cards can be customized by advertisers with their own images, text and other clickable buttons that direct listeners to “shop now” or take some other action the advertiser is hoping to encourage. The feature, which is powered by Spotify’s streaming ad insertion technology, will display a visual ad in the Spotify app when the audio ad begins to play. ![]() Spotify is today introducing a new ad format aimed at podcasters which it’s calling “Call-to-Action Cards” - or CTA cards, for short. ![]()
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